ad·vo·ca·cy | \ ˈad-və-kə-sē \ Definition of advocacy : the act or process of supporting a cause or proposal : the act or process of advocating something
We have heard it said that "Vilano and North Beach have been discovered." Typically, this is used in the context of reminiscing about the past. Once, Vilano was a sleepy, quiet beach town. Today, it is a destination for visitors who want a small-beach vibe experience.
Small-beach vibe is our goal, but to ensure it remains it is important to be vigilant about proposed changes that may impact the quality of life we now enjoy.
We can't stop change or growth, nor do we want to. What we can do is to make sure that growth happens in accordance with the land development code, 2025 comprehensive plan and the spirit and intent of the North Corridor overlay.
The North Beach Community Alliance advocates for smart growth, as described in the County plans and codes.
Where there is a disconnect between what has been proposed and the plans and codes, NBCA is prepared to support the research, provide the education and help frame the appropriate advocacy plan for the issue. This may mean providing information to residents - as we are doing here on this website - or becoming more actively involved.
Our goal is not to stop growth and development. Our goal is to make sure that growth and development are smart and align to the policies and codes put forth by St. Johns County.